The Need
Develop recruitment efforts that share CU Boulder's story, mission and authentic character by producing engaging content that resonates with students who would succeed, thrive and establish community at CU Boulder.
The Solution
In partnership with the Admissions and Gradaute School teams, we develop annual campaign cycles that correlate with the prospective student journey. Create marketing collateral (digital, print, social, video) that appeals to potential students locally, nationally and internationally. With focus groups and surveys, we review analytics and progress along the way to refine the communication strategy. Maintain a consistent tone, voice and visual design throughout all print and digital materials.
Our Role
- Analytics
- Branding
- Digital
- Journey mapping
- Messaging
- Social
- Video
- Web