The Need
Reinforce statewide awareness of CU Boulder's positive impact on Colorado by telling compelling stories about CU Boulder's programs and community involvment.
The Solution
Collaborated with the Office for Outreach and Engagement to share stories of community leadership and impact. Stories were shared on three platforms: television broadcast, social media and a dedicated website.
Our Role
- Analytics
- Branding
- Content integration
- Digital engagement paid advertising
- Media outreach
- Messaging
- Social media
- Strategic content planning
- Videography
- Web
